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Business Change Management - Social Networking, Negative Attitudes
By Wallace Brooks
Web 2.0 social networking sites such as Twitter, LinkedIn, and Facebook can be extraordinarily useful tools in the current business climate. They can be used to keep business associates in the loop about current happenings in real time. They provide a venue to connect with potential clients, polish a digital rolodex, and exchange ideas. LinkedIn provides forum space for this last purpose. For the change facilitator, this can be a golden opportunity to compare notes with others involved in the business change profession.
One big advantage of forums is that they can serve as sounding boards to prevent the development of tunnel vision. It can be easy to get locked into one modality regarding business change, but sound criticism from other business change facilitators can expose unknown weaknesses. Unfortunately, with the advantages that social networking sites offer come the inevitable disadvantages. Forums can easily turn into gripe sessions that can effect or represent biases in the work environment.
A common complaint among business change professionals is that managers get in the way of the process. When this attitude is perpetuated
in social networking it can bleed into the change facilitators interaction with their client. This creates a hostile working relationship that is less likely to produce a successful business change.
Like any generalization, the idea that managers get in the way does not stand up to evaluation. There will be the occasional manager that is opposed to the business change process and works to derail it. These managers should not be considered representative. A change facilitator would not have been brought into the picture if the client was not serious about the process. Management has more than one concern when it comes to the business change process.
They are required to consider the creation of a successful change and keeping the business moving. Change projects tend to be disruptive and can be time consuming affairs, but customers must still be provided with services or products. Managers must balance the needs of both the business change and the business at hand. While they may appear to be obstructing the process, it is important for the change professional to bear in mind the conflicting needs managers are handling during the process.
Successful corporate change can be quite a challenge. For more information on business change, please see the website: Business Change Management
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